Social media is a hugely popular aspect of the internet where friends, family and business professionals can connect with relative ease. It’s safe to say websites like Facebook are a common part of modern society, with millions of people using it every day. But the interesting thing about Facebook and social media sites like it is that they’re not just confined to personal communication. Social media can also be used to create business campaigns and media outlets for specific goals.

Utilizing this aspect of the net can be hugely beneficial for your business, so let’s look at a few ideas to help develop an overall strategy for a campaign. While the core subject will vary, the methods are generally the same.

In order to create a successful strategy, it’s important to plan goals and understand what you’re trying to accomplish. For the most part, these campaigns try to create CTR (click-throughs) to a website, increasing traffic. Or, they inform about sales, specials or upcoming products they sell online. Sometimes it’s also a way to create data trees to see who is interested in what for purposes of targeting specific demographics. Whatever the case, it’s important to figure out the end game so you can go from there.

Once you have clearly defined goals, the next phase deals with creating content for your target audience. How do you know who your audience is? That’s where data collection comes in. Better yet, this is proper territory for businesses handling logistics since it directly deals with consumer information. If you’re unsure of how to collect the data though, functions like Google AdSense or various Facebook features can give you a list of gender, age, time content was accessed, and date.

Based on who you’re marketing to or the mentioned itinerary collected, now the actual content can be formed (or at least planned for). The content in question varies, though usually social media campaigns like to use imagery or informative posts to gather attention. Those images should always be relevant and captivating in some way, combined with posts that deliver some kind of message. In a lot of cases, they try to tell a “story” too, like “this logistics company helped me put my website on the map,” or things of that nature.

After proper content has been formed, the next steps relate to posting it at “saturated” times in order to get the most attention. For example, if analytics show that people access your content at 6 PM on Wednesday in highest quantity, this would be a good time to post new updates. That way, you increase potential for viewership and CTR if that’s the desired goal.

While the actual process is a bit more complex than what we’ve gone over and some creative design will be necessary, managing a social media campaign has become one of the most effective ways to revitalize a business. Taking advantage of the numbers gives you a huge edge, so if you don’t have a social media presence already, now’s the time to start.

If you’re looking to boost your online presence and don’t know where to begin, Stratosphere Networks can help.  Our experienced IT professionals can help develop a plan to grow your company.  Call us today at (877)599-3999 or fill out our contact form.