Author Archives: stratlogistics

The Future of Business and Virtual Reality

Virtual reality has often been thought of as a concept only present in science fiction. While there have been attempts at VR in the past, it’s never really taken off. That, however, has changed dramatically as today we now have fully interactive software and hardware that emulates the idea of virtual reality. From the Oculus Rift to the Vive, there are many headsets to choose from along with equally interesting programs to explore.

Mostly, VR is centered around entertainment and the gaming industry, but this is only the beginning. In fact, businesses will likely find a future in virtual reality; if not selling the actual hardware, utilizing it as part of their company goals. Read more. . .

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How to Develop a Social Media Strategy for Your Logistics Company

Social media is a hugely popular aspect of the internet where friends, family and business professionals can connect with relative ease. It’s safe to say websites like Facebook are a common part of modern society, with millions of people using it every day. But the interesting thing about Facebook and social media sites like it is that they’re not just confined to personal communication. Social media can also be used to create business campaigns and media outlets for specific goals.

Utilizing this aspect of the net can be hugely beneficial for your business, so let’s look at a few ideas to help develop an overall strategy for a campaign. While the core subject will vary, the methods are generally the same. Read more. . .

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5 Cybersecurity Considerations for Logistics Companies

Even if your company has the most up to date and sophisticated security for your network, you’re still at risk of a cyber-attack, an event that can have devastating consequences for your business. Loss of earnings and reputation have a negative effect on consumer confidence, and legal disputes and regulatory investigations are just some of the issues you could face afterwards (not counting the expense to fix the problems caused by the attack). Your supply chain can grind to a halt and you will experience some serious downtime. It’s important to stay up do date on security for your company to avoid these problems. Read more. . .

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6 Reasons to Outsource Your IT Services

A company’s IT department plays a fundamental role in the organization’s daily-routine. Because so many organizations are reliant on technology, having a team to address issues as they arise is critical. Not doing so can lead to downtime, a frustrated workforce, and lost profit. Sometimes though, even on-site IT departments don’t have all the answers, and it’s for this reason companies will seek to outsource. If you’ve considered it, here are six reasons which might indicate it’s time to outsource your IT services. Read more. . .

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Why Your Logistics Company Needs a Backup Disaster Recovery Plan

No matter how careful we are these days with our precious tech and personal data, disaster can strike. A BDR (backup disaster recovery) is then absolutely essential for a modern business. No matter the type of work, product or service you offer, data is recorded along the way, stored on technology skeletons which often make up the backbone of a business. If you’ve never considered it, or don’t have a BDR, here’s a few reasons why it’s imperative to the upkeep of a company.

You can’t predict disaster Read more. . .

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How Big Data and the Cloud Will Affect Logistics in 2016

Since the introduction of technology milestones like the cloud, the way data is handled and transported has changed dramatically. Additionally, the sheer saturation of information changes how any business can handle productivity, identifying entirely new factors that weren’t always available to them before. How logistics are analyzed is critical to the operation of a company but with shifts in big data, businesses have more potential to work with than ever.

For instance, shipping of goods can now have a host of new data behind it via tracking. Rather than filing physical reports, carriers can upload real time data about the speed in which products were delivered, at what times and on which dates. If there were holdups or delays, more data can be gathered to understand what caused the slowdown, allowing perhaps for re-routing and ultimately creating more efficient deliveries. Read more. . .

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What is SEO and How Can it Help Your Business?

In today’s market, having a website to advertise your business is essential. Websites have become the easiest and fastest way for your business to be found.  That being said, your website has to find ways to gain visibility, and this is most commonly done through search engine optimization (SEO). Google is by far the most commonly used and will be the example here. Although there are alternatives – Yahoo, Bing, AOL – they all work on the same principles.

Search Engine Optimization (SEO) works to enhance your site’s visibility by improving its ranking; it determines how far up your site shows on the list of unpaid or organic search results. Google will rank your site depending on how relevant and trustworthy it appears to be. Sites that appear on the first page of the list will always get more traffic. Let’s face it, when was the last time you looked at page 3 of your search results? (most people don’t even bother to scroll down: all the good real estate is right at the top.) By boosting your ranking, SEO ensures more people access your site, which is always good for your business. Read more. . .

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Proactive Monitoring for Logistics Companies

Businesses need predictable, secure and adaptable supply chains to compete in a global market where speed and reliability are both at a premium. Whether your clients are retailing products directly to widely-distributed consumers or carrying valuable plant or hardware to businesses, everyone expects a premium service. The only way to deliver that in a cost-effective manner is to proactively monitor logistics.

Proactive monitoring is very different from ‘reactive monitoring.’ Proactive monitoring aims to prevent things from going wrong before anything begins. It does this by looking for problems while they’re still small or before they’re there and stepping in before they get big enough to interrupt operations or show up on the radar of your customers and clients. Read more. . .

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5 Travel Accessories for the Mobile IT Professional

IT pros are never off-grid. You might be on the trans-Siberian Express; the office will still expect you to MacGyver an internet connection to find out why the instant messaging system is frozen again, or finalize cloud adoption strategy, or any of the million other things IT pros are needed for. Fortunately, most of what you need to stay productive while you’re on the move actually fits inside your laptop. With Wi-Fi more easily accessible and most smartphones being able to connect through 3G or 4G, apps have eclipsed the bagful of gimmicks that used to be required to work outside the office. Read more. . .

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5 Tips to Speed Up Your PC

Computers have become indispensable parts of our work cultures. For their low cost and user-friendly applications, computers with Windows operating systems are the best choice for many users across the world. With time, our computer systems start operating slower as they are overloaded with more data. Some of this data is useful to you and needs to be stored on your system, but some data is there just slowing it down, which is of no essence for you.

Here are five tips that will help you to speed up your PC: Read more. . .

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